Kitimat’s Fire Safety Program Is Blowing Up On TikTok

FireSmart Kitimat has nearly 1 million likes.

Sparky the Firehall dog. Source: Nothern Sentinel. Photo credit: Clare Rayment.

In a recent video on FireSmart Kitimat’s Tik Tok account the group’s mascot Sparky taps its foot and slowly swings a rag above its head. “When they move their firewood 10 metres away from their home,” reads the text on screen as Anytime, Anyplace by Janet Jackson plays over top. 

@firesmartkitimat

Flammable materials should be kept far away from your home! ##fyp ##foryoupage ##firefighter ##viral ##funny ##wildfire ##euro2020 ##firesmartbc ##hiddengem

♬ SLEEPZ SOUND – P R I N C E ✪

The video has more than 214,000 likes. 

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That’s pretty remarkable when you consider that the entire Skeena region has a population less than 100,000 people, a fact the group seems to be aware of. 

FireSmart Kitimat’s recent video for example shows Sparky trying to order a small blue raspberry slushie. “Promoting fire safety to hundreds of thousands of people,” the text reads. “Being from a town of 8000.” 

@firesmartkitimat

Fun Fact: Fire travels faster uphill! #fyp #foryoupage #firefighter #viral #funny #wildfire #euro2020 #firesmartbc #portugal #summer #realizations

♬ sound from heyitssarahw – scottkress

That video only garnered a mere 10,400 likes. 

FireSmart Kitimat “is a program focused on reducing the wildfire risk to property, infrastructure, and public safety in Canada by helping communities become fire adapted.” 

On Tik Tok, that vitally important message is blowing up. The organization’s account has 39,000 followers and nearly one million likes. 

It all seems to be the brainchild of Angela Schmidt, a Kitimat local who is currently an Honours Biochemistry Student at McMaster University.  

“As the FireSmart Assistant, my goal was to deliver the FireSmart program to the community of Kitimat through alternate means during the COVID-19 pandemic,” Schmidt’s LinkedIn account reads. “I managed the FireSmart Kitimat Facebook, Instagram and TikTok accounts, filmed and edited emergency awareness videos, hosted community barbeques, organized a virtual run, planned and delivered Kids Summer Programs, created and delivered a FireSmart Leadership program for youth ages 13-18 and organized other various online events/contests.”

@firesmartkitimat

Dancing our way back onto the for you page 🕺 #fyp #foryoupage #firefighter #fire #viral #funny #wildfire #euro #firesmartbc #summerofgaming #safety

♬ Hit the Quan (Original Version) – iLoveMemphis

Needless to say, we are very impressed. And judging by Sparky’s dance moves, he’s definitely excited too.

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Written by Skeena Strong

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